Design Thinking: A Strategy to Build Innovative Products


The importance of Design Thinking has increased with the rise of discerning and demanding consumers. The approach of Design Thinking aims to deliver innovative solutions by creating valuable products that meet the demands of the modern customer.

Design Thinking is categorised into five phases — Empathising, Defining, Ideating, Prototyping and Testing. Two out of the five phases, i.e., Ideating and Prototyping play an essential role in the creation of innovative products and solutions. Various businesses today are inspired by the process of radical thinking and experimentation since it allows room for creativity. A combination of these phases is increasingly implemented in organisations to offer effective solutions that improve business revenue.

Are you looking at expanding your Design thinking mindset and skills? The Stanford Graduate School of Business offers a professional course on Design thinking, and you can enroll through Great Learning. Check out its curriculum for a better understanding of the course. 

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